About Pacific Media Exchange

Pacific Media Exchange is one of a few companies that specializes in the placement of broadcast, print and outdoor advertising through barter. Unlike traditional advertising agencies, we deal primarily with the portion of our clients' expenditures which are allocated to barter. Our goal is to provide the best possible placements at the most advantageous rates.
The Barter Advantage	Many companies have found that buying advertising time and space with their own products or services is a very sensible method to obtain the exposure they need while conserving cash.
	Hotels, restaurants, airlines, cruise lines and others whose operating costs are fixed, particularly find that filling up otherwise empty rooms, seats or cabins with trade-out customers can be highly profitable. This enables them to obtain advertising at a fraction of the cost of buying with cash from revenues. The cost of a barter transaction for a hotel is room "make-up" ... for a restaurant, just the actual cost of the food and beverages served ... or, for a cruise line, the cost of occupying an empty cabin. For example: a $220. hotel room that costs* just $45. (make-up cost) will create $220. in advertising.* The savings are directly proportional to the advertiser's "gross margin". It's like buying media time and space at wholesale! Please visit our "Savings Guide" page for more details. Keep in mind that the media tend to barter more for "destination" properties than "local" properties.
Promotional Opportunities	Quite often the media will engage in secondary promotions, ie: contests, grand openings and other giveaways, using your products or services. Thus, it is possible to obtain several times the retail dollar value in actual exposure at no additional cost.
Why Use Pacific Media Exchange	We offer over twenty-years of experience in purchasing time and space on a barter basis, representing advertising agencies as well as clients on a direct basis. We have served as an additional resource to many companies, *complimenting* their other advertising and marketing activities.
	Our custom computer system allows us to continually monitor all activities in behalf of our clients, including the instant matching of trade credits and media placements. Pacific Media Exchange is a member of the American Advertising Federation, a national association of advertising professionals. We embrace the code of ethics established by the International Reciprocal Trade Association and operate on a full-disclosure basis with our clients.
The Bottom Line	Yes, you could do it yourself ... but not nearly as cost-effectively or as efficiently as we can do it for you.
The Next Step	*Contact us for a proposal based on your specific marketing needs. Please call K. C. Jones, President, at 510-528-9181.*
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