Our program allows you to purchase advertising time and space at "wholesale" ... the savings are directly proportional to your gross margin (the out-of-pocket cost of providing services to your clients and guests).
Room Tradeout Savings Guide
(Based on 1% of annual room inventory. For example, a 150 room property
with an average daily rate of $100 would generate $54,750 in advertising.)
| Avg. Rate |
100 Rooms |
150 Rooms |
200 Rooms |
250 Rooms |
300 Rooms |
| 80. |
29,200. |
43,800. |
58,400. |
73,000. |
87,600. |
| 100. |
36,500. |
54,750. |
73,000. |
91,250. |
109,500. |
| 120. |
43,800. |
65,700. |
87,600. |
109,500. |
131,400. |
| 140. |
51,100. |
76,650. |
102,200. |
127,750. |
153,300. |
| 160. |
58,400. |
87,600. |
116,800. |
146,000. |
175,200. |
| 180. |
65,700. |
98,550. |
131,400. |
164,250. |
197,100. |
| 200. |
73,000. |
109,500. |
146,000. |
182,500. |
219,000. |
| 220. |
80,300. |
120,450. |
160,600. |
200,750. |
240,900. |
| Make-up cost |
16,425. |
24.637. |
32,850. |
41,062. |
49,275. |
(Make-up cost based on $45. per room is usually offset
by additional F & B revenue from tradeout guests.)